Founder-led. Transaction-focused. Built by market participants, for market participants.
Most participants in carbon markets have the asset or the obligation — but not the desk. Compliance teams are stretched. Developers are builders, not marketers. The commercial layer — pricing judgment, counterparty networks, negotiation, execution — is missing.
Carbon Merchant is that layer. We come from the same rooms our clients sit in: compliance desks, project boards, fund structures. We built the firm we kept looking for and couldn't find — closer to a merchant house or trading boutique than a sustainability consultancy.
We engage where commercial outcomes are decided: post-FID, at validation, at issuance, and post-issuance. We don't sell feasibility studies — we sell execution.
In a market built on discretion, you should know exactly who sits across the table.
Ana founded Carbon Merchant after years on the commercial side of Canadian carbon and clean fuel markets — structuring credit transactions, advising obligated parties and project developers, and building fund infrastructure for emission-reduction investment. She works across Alberta TIER, BC OBPS, the federal Clean Fuel Regulations, BC LCFS, and the global voluntary market.
LinkedIn →Behind the firm sits a working network of market operators, policy specialists, and transaction counsel — engaged mandate by mandate, so every engagement gets a full bench without carrying one.
Through price discovery and negotiation, the market sees Carbon Merchant — not you. Your name is disclosed only at confirmation, to the one counterparty you've chosen to contract with. Everyone you didn't trade with never learns you were in the market.
We engage where commercial outcomes are decided — post-FID, at validation, at issuance, and post-issuance — and we execute quietly. No client is named, referenced, or implied in our marketing, our conversations, or our content. Ever.Thirty minutes. You bring the position — the obligation, the credits, or the deal. Here's what you leave with, whether or not we ever work together: